Betsson.sport has launched its sports infotainment platform in Italy with Italian football legend Francesco Totti as its ambassador.

The new platform aims to offer exclusive content， interviews， news and highlights across various sporting disciplines， positioning itself as a destination for sports enthusiasts nationwide.

With regard to his ambassador role for the platform， Totti commented: “I am thrilled to be part of this project， which aligns perfectly with my daily commitment to sharing my passion for sports.

“Betsson.sport presents a wonderful opportunity to unite various sports clubs and help them to realise their full potential.”

In addition to its content offerings， Betsson.sport also introduces the 'Betsson Sport Club' initiative， inviting teams to join and gain visibility alongside other participating teams.

This initiative is open to clubs from prominent and lesser-known leagues， providing exposure opportunities and a platform for increased visibility.

Ronni Hartvig， Betsson Group CCO， stated: “Italy holds significant importance for Betsson， and we are delighted to partner with Francesco Totti，Table games a figure synonymous with excellence in Italian football.

“We think his story and experiences will help us make the Betsson Sports Club even better， promoting our values of fair play， inclusion and passion.”

Betsson broke into the Italian market earlier in the month， with the company’s CCO， Ronni Hartvig， commenting: “Italy has grown significantly in importance for Betsson， and we believe this is an opportune moment to introduce our flagship brand， Betsson， to the market.

“By consolidating our operations under the unified Betsson brand， we aim to harness the power of scalability. And together with our extensive experience in the region， we aim to position the brand as a leading sports betting operator in the market.”